⭐ Running Google Ads & Biggest Mistakes to Avoid
Running Google Ads is one of the fastest ways to get customers in the UAE — but only if done correctly. Many businesses waste 50–70% of their budget because of poor targeting, wrong settings, or incomplete tracking.
Here’s a complete guide on how to run Google Ads properly and avoid the most common mistakes.
⭐ 1. Wrong Keyword Selection
❌ Mistake
Choosing broad or irrelevant keywords like:
“Cleaning”
“Moving”
“Desert”
“Repair”
These keywords trigger your ads for unrelated searches.
✔ Solution
Use:
Exact match keywords
Long-tail keywords
High-intent keywords
Negative keywords list
Example:
Instead of “moving company” → use “moving company Dubai affordable”.
⭐ 2. Not Using Negative Keywords
❌ Mistake
You allow Google to show your ads for:
Free services
Jobs
DIY queries
Wrong cities
Wrong countries
This wastes a huge budget.
✔ Solution
Add negatives like:
free
job
salary
how to
cheap repair at home
abu dhabi (if you target Dubai only)
Update weekly.
⭐ 3. Poor Location Targeting
❌ Mistake
Targeting the entire UAE when your service is only in 1 city.
Many businesses accidentally target countries outside the UAE too.
✔ Solution
Choose:
“People in or regularly in your target area”
City-based targeting (Dubai, Sharjah, Ajman, etc.)
Exclude unwanted emirates
⭐ 4. No Conversion Tracking
❌ Mistake
Running ads without knowing:
Which keyword gives calls
Which ad generates leads
Which audience converts
This is like driving blind.
✔ Solution
Set up:
Call tracking
WhatsApp tracking
Form submission tracking
Conversion goals
Google Tag Manager
This helps reduce cost per conversion dramatically.
⭐ 5. Using Only One Ad Copy
❌ Mistake
Running just 1 ad without testing. This limits performance.
✔ Solution
Create:
3–5 ad copies
Multiple headlines
Different CTA (Book Now, Call Now, Get Quote)
Test → track → improve.
⭐ 6. Ignoring Ad Extensions
❌ Mistake
No call extension, no site link, no structured snippets.
This makes ads look plain and unattractive.
✔ Solution
Add:
Call extension
Location extension
Price extension
Service extensions
Offer extensions
This increases your CTR up to 40%.
⭐ 7. Low-Quality Landing Pages
❌ Mistake
Sending traffic to:
Homepages
Slow websites
Pages without contact options
Empty content
Visitors leave immediately.
✔ Solution
Use a clean landing page with:
Strong headline
Clear pricing
WhatsApp button
Call button
Service details
Trust badges & reviews
Fast loading
⭐ 8. Not Setting a Daily Budget Strategy
❌ Mistake
Setting unrealistic budgets like AED 10/day and expecting results.
Or spending AED 200/day without optimization.
✔ Solution
Recommended UAE budgets:
AED 20–40/day for small businesses
AED 50–100/day for service companies
AED 150–300/day for competitive markets (moving, cleaning, repair, etc.)
⭐ 9. Choosing “Smart Campaigns” Only
❌ Mistake
Smart campaigns give less control and low-quality leads.
✔ Solution
Use “Search Campaigns” with:
Manual bidding
Exact targeting
Keyword control
Negative keywords
This gives much better results.
⭐ 10. Not Monitoring Daily
❌ Mistake
Running ads and forgetting them.
Google keeps spending even if results are bad.
✔ Solution
Check daily for:
Wasted keywords
Search terms
Budget burn
New negative keywords
Underperforming ads
Weekly optimization = improved ROI.
